The thoughtful development journey for kids

Powered by those who love them

Join Early AccessHow It Works

What is Tortley?

Tortley is a complete ecosystem designed to support your child's growth and development in a thoughtful and healthy way. In a world where we are constantly pressed to buy more, it can be hard to know what is best for them. Tortley helps you focus on the right things at the right time.

Development Journey

Science-backed milestones and recommendations that adapt to your child's unique needs and interests

Always find the right gift

Say goodbye to generic toys! Family and friends can contribute meaningful gifts that align with your child's journey

Save & invest for their future

Build a financial foundation for your child's education, first home, and other future needs (coming soon!)

Less pollution for the planet

Reduce waste by focusing on quality over quantity, choosing sustainable products that grow with your child

Why Tortley Works

Our approach is grounded in expert research and designed to support your child's growth in the most meaningful way possible.

Development Journey

We follow evidence-based guidelines from pediatricians and child psychologists to create personalized development paths for every child.

"Every child develops at their own pace, but there are proven milestones and activities that support healthy growth."

— American Academy of Pediatrics

Thoughtful Gifting

We curate eco-friendly toys and meaningful experiences that align with your child's development stage and interests, and make it easy for family and friends to contribute.

"Quality over quantity. Children benefit most from toys that spark imagination and experiences that create lasting memories."

— Child Development Institute

Smart Savings

When all the developmental needs of your child are already met, family and friends can now contribute to their savings and investment account instead of buying more clutter. Every gift becomes an investment in their future—university, first home, or other meaningful goals.

Coming soon!

"Early investment in a child's future can compound significantly over time, providing financial security and opportunities."

— Financial Planning Association

How Tortley works

1

Create an account for your kids

Including their interests and goals

2

Get a tailored development journey

With age-appropriate milestones, activities, and toy recommendations

3

Share the journey with family and friends

Invite them to contribute instead of buying throwaway gifts, making every gift meaningful and memorable

4

Save & invest for their future

Contributions can also go towards their piggybank (coming soon!)

5

Watch them thrive and their savings grow

Celebrate milestones achieved and see the compound effect of thoughtful parenting and smart financial planning working together for your child's success

Step 1: Create an account for your kids
Previous: Watch them thrive and their savings grow
Next: Get a tailored development journey

Step 1: Create an account for your kids

Including their interests and goals

Start Your Child's Journey

The impact of thoughtful gifting

The plastic toy crisis

The toy industry has the highest plastic intensity of any sector, using 40 tonnes of plastic per $1M in revenue. With 90% of toys made from plastic containing harmful chemicals, and most discarded within 6 months, this creates a massive environmental burden that affects our children's future.

4 kilos of plastic created
for every $100 spent in toys
Source: UNEP 2014 Report →

The development paradox

Research shows that children with fewer, high-quality toys engage in deeper, more creative play and develop better problem-solving skills. When overwhelmed with random toys, children experience shorter attention spans and reduced imaginative play, missing crucial developmental milestones.

70%
of children have too many toys
Source: Child Development Research →

The Tortley advantage

By curating developmentally appropriate toys and experiences that align with your child's growth journey, we reduce environmental waste while maximizing learning potential. Each thoughtful gift becomes a meaningful milestone in your child's development, creating lasting memories instead of landfill waste.

100%
meaningful development support
Family legacy and growth

A Better Way to Give

Most of us want to give the kids in our lives the best, but it's not always clear how. We buy toys that get forgotten, give money that gets wasted, and hope we're making a difference.

Tortley gives you a better way. Instead of random gifts, you can contribute to meaningful milestones and long-term goals. Whether you're a grandparent helping with college savings or a parent building a foundation for your child's future, every contribution has purpose.

Think about it: when your child turns 18, they'll have a savings account built by people who cared enough to invest in their future, not just buy them another toy. That's the kind of legacy that actually matters.

What parents are saying

Maria S.

Anna S.

Mother of 2

“Our family feels more connected than ever. Tortley has transformed how our extended family interacts with our kids. Instead of random gifts, everyone contributes to meaningful milestones. My kids actually remember who gave them what, and why it was special.”
David L.

David L.

Grandfather of 3

“Finally, gifts that actually matter! As a grandparent, I was tired of buying toys that would be forgotten in a week. With Tortley, I can contribute to my granddaughter's reading journey and watch her love for books grow. It's amazing to see how excited she gets about each milestone!”
Sarah K.

Sarah K.

Mother of 2

“We're building their future while enjoying today. The combination of developmental tracking and savings planning is brilliant. We're not just surviving the toddler years – we're actively building a foundation for our children's success. The app makes it so easy to stay on track.”

Frequently Asked Questions

Be the first to join!

Get early access and updates—sign up for the waitlist!

You can unsubscribe anytime. For more details, review our Privacy Policy.

Coming Soon!

App Store (coming soon)Google Play (coming soon)